The Match2One Blog

What is Return On Ad Spend (ROAS)? The ultimate 2022 guide.

ROAS gives you insight to if your campaigns are generating revenue. Learn all about how to apply ROAS in your programmatic campaigns here.

Digital Advertising in the Post-Corona Landscape

Learn how to maximize your marketing efforts in a time of lower budgets, reduced agency involvement and decreased demand.

Debunking 4 Myths About Display Advertising

Addressing (and debunking) the most common myths about display advertising.

What is Programmatic Advertising? The 2024 Guide

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is. Read this article about exactly what programmatic is and how it works!

The War on Buy-Side Ad Fraud

Match2One envisions an advertising ecosystem where online consumers are shown highly relevant ads in a safe and fraud-less environment. Together with our partners we are dedicated to providing a high level of standards for our customers and publisher partners, whilst ensuring online consumer safety.

Introducing the Campaign Generator

Campaign Generator is a more efficient and automated way of creating new programmatic ad campaigns in a matter of minutes. Simply answer questions based on what type of business you have and what your advertising goals are, and the Campaign Generator will do the rest, creating an intelligent, high performance campaign for you.