The Match2One Blog

Find inspiration and expert advice on how to get the most out of your digital advertising

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The Programmatic Platform for Modern Marketers

Get to know the ins and outs of Match2One's platform and how to cost-efficiently maximise your campaigns.

What is Return On Ad Spend (ROAS)? The ultimate 2022 guide.

ROAS gives you insight to if your campaigns are generating revenue. Learn all about how to apply ROAS in your programmatic campaigns here.

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All You Need to Know About In-housing Programmatic

Learn the benefits and pitfalls of the in-housing process and much more. In this article we explore the ins and outs of programmatic in-housing.

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Digital Advertising in the Post-Corona Landscape

Learn how to maximize your marketing efforts in a time of lower budgets, reduced agency involvement and decreased demand.

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Debunking 4 Myths About Display Advertising

Addressing (and debunking) the most common myths about display advertising.

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What is Programmatic Advertising? The 2024 Guide

Programmatic advertising has changed the ways of online display advertising, but there is still a lot of confusion around what it actually is. Read this article about exactly what programmatic is and how it works!