Comments on: Digital Advertising in the Post-Corona Landscape

By: Digital marketing within the age of the corona virus - RepuNEXT

Digital marketing within the age of the corona virus - RepuNEXT — Thu, 19 Aug 2021 06:19:50 +0000

[…] their digital promoting budgets, a drop of up to 47% in CPM and CPC prices has been seen due to decline in the competition. This can be a perfect chance for a […]

By: Annette

Annette — Tue, 23 Mar 2021 19:28:45 +0000

John, this is a great write-up; do you have suggestions on how to optimize in real-time? I feel like a student driver who’s yanking the wheel left and right just to stay in the lane… We want to be as efficient with our CPM/CPC buys without overreacting to micro trends in the average buys. Are there guidelines for staying afloat when we’re not trying to challenge or chase our core keywords, but just to maintain relevance? Thank you for your time.

By: In-housing programmatic advertising 2020: A guide on how to succeed | Match2One - The Digital Report

Fri, 26 Jun 2020 09:45:41 +0000

[…] article we explore what in-housing programmatic advertising can result in, not only in regards to cost-efficient marketing, but also as a tool for increased control, insight, and flexibility for […]

By: How to Evaluate Your Ad Revenue Strategy in a Crowded Digital Space - Velocitize

How to Evaluate Your Ad Revenue Strategy in a Crowded Digital Space - Velocitize — Wed, 17 Jun 2020 14:06:25 +0000

[…] digital display and Pay-Per-Click (PPC) ads. A YOY comparison conducted by Match2One found that the Cost-Per-Thousand-Views (CPM) prices in April 2020 were 32 percent lower than in April […]

By: How has the coronavirus affected marketing? | Complex Creative

How has the coronavirus affected marketing? | Complex Creative — Tue, 26 May 2020 09:24:37 +0000

[…] ad spend as brands are now more focused on a particular demographic. However, it appears that the cost-per-click for many industries has now dramatically reduced, by even 47%! So, you can actually acquire more customers at a fraction of the normal […]

By: Advertising in the Time of a Pandemic

Advertising in the Time of a Pandemic — Tue, 19 May 2020 15:51:26 +0000

[…] will bring greater yields. With many advertisers withdrawing from the competition, we are seeing a drop of up to 47% in CPM and CPC prices. It is ideal for other buyers to pick up the pace and access the otherwise saturated […]

By: Effects Of Corona On Digital Marketing | Trends And Impact

Effects Of Corona On Digital Marketing | Trends And Impact — Wed, 13 May 2020 15:20:15 +0000

[…] many affected companies decreasing their marketing budgets, we are seeing a drop of up to 47% in CPM and CPC prices (due to a decline in competition). This is an ideal opportunity for some marketers to acquire […]

By: Cyngus Technologies

Cyngus Technologies — Tue, 05 May 2020 08:04:19 +0000

Thanks for sharing. It’s very useful, especially for those who are struggling during Coronavirus. This can help them plan their expenditure better.