Find inspiration and expert advice on how to get the most out of your digital advertising
How Advertisers Measure Success in Programmatic 2022
One of the most common methods in 2022 for measuring ad effectiveness online is the "post-view conversions" metric. Find out why with this article!
WTF is Google Topics?
Google’s targeting solution, FLoC, will be replaced by Google Topics. In this article, we'll cover the differences and what it means for advertisers.
The Top 6 Digital Marketing Trends of 2022
How can you benefit from the latest trends in programmatic advertising? Here are the 2022 innovations in programmatic ad formats and strategies and how you can be a winner by the end of the year.
Digital marketing post third-party cookies – a 2024 update
How will the removal of 3rd party cookies affect digital advertising? This article explores the future solutions that benefit advertisers while at the same time increasing user privacy.
6 Ways to Spy On Your Competitor’s Ads
These are the hacks experts use to spy on the competition and create banners and display ads that make your conversions skyrocket.
The Programmatic Platform for Modern Marketers
Get to know the ins and outs of Match2One's platform and how to cost-efficiently maximise your campaigns.
