Match2One Blog | Tips & Advice on Programmatic Advertising | Tips & Trix

Cookieless Programmatic Made Easy

Jonathan Olsson — Tue, 14 May 2024 12:11:43 +0000

With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!

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4 Ways You Can Prepare for Google’s 2024 cookie deprecation

Jonathan Olsson — Thu, 25 Jan 2024 11:06:51 +0000

No year is the same in the world of digital advertising. And 2024 is no different. One of the most significant changes on the horizon is Google’s plan to deprecate third-party cookies. This shift is set to reshape how marketers target and measure their campaigns. In this blog post, we’ll explore four key strategies […]

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How COVID-19 Has Affected Digital Marketing

Jonathan Olsson — Tue, 17 Mar 2020 07:07:02 +0000

Many see the light at the end of the tunnel. But the coronavirus is far from over. The pandemic has affected all businesses – and marketers need to adapt their digital marketing strategy. Physical events such as business conferences, sporting events, and concerts have been cancelled and businesses have needed to adapt to a new […]

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Why Google Shopping Is The Secret Weapon You’ve Been Missing

Ola Rask — Thu, 09 May 2019 19:11:45 +0000

Google shopping is a rising trend in retail marketing that is hard to ignore. In fact, in 2018, Shopping ads made up 76.4% of all retail search ad spend in the U.S. These ads generate 65% of online retail clicks On average, shopping ads generate 18% higher revenue per click than text ads on desktop. […]

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Digital Marketing Trends 2019: 17 Must-Know Predictions

Ola Rask — Fri, 04 Jan 2019 15:09:03 +0000

This article looks at 17 of the fastest growing marketing trends for 2021 – and what you can do to take advantage of them. For a short version you can have a look at the video below – but if you want the full scoop we recommend reading the whole article! 2020 has come and […]

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Top 5 Christmas E-Shopping Tips (2018)

Jonathan Olsson — Fri, 07 Dec 2018 09:50:21 +0000

It’s that time of year again! People are gathering in front of the fireplace, the advent calendars are out, and of course, holiday marketing campaigns are being put in place. Fresh off the back of the Black Friday and Cyber Monday craze, consumers once again have their eyes peeled for discounts, promotions and special offers. […]

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2019 Holiday Season Marketing Guide

Ola Rask — Thu, 04 Oct 2018 09:49:12 +0000

For many E-Commerce businesses, the holiday season is the prime opportunity to maximize sales throughout the year. This guide is for anyone who finds themselves scrambling to get everything ready in time for the season. In here, you’ll find everything from a handy calendar with the most important dates of the season, to examples and […]

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Top 7 Disruptive Advertising Trends 2018

Jonathan Olsson — Fri, 09 Feb 2018 14:16:14 +0000

UPDATE: This article talks about 2018. For the most recent marketing trends, check out the post about Top Marketing Trends for 2019. As we’ve now well and truly kicked off the new year, it’s essential to look forward and examine what trends will arise in the advertising space during 2018. Some of these trends have been […]

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