Match2One Blog | Tips & Advice on Programmatic Advertising | Programmatic Basic https://www.match2one.com/category/programmatic-school/ Self service programmatic advertising platform, easy to use and no minimum spend Mon, 16 Sep 2024 08:23:38 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://www.match2one.com/wp-content/uploads/2019/01/M2O-Logo-favicon.png Match2One Blog | Tips & Advice on Programmatic Advertising | Programmatic Basic https://www.match2one.com/category/programmatic-school/ 32 32 Cookieless Programmatic Made Easy https://www.match2one.com/cookieless-programmatic-made-easy/ https://www.match2one.com/cookieless-programmatic-made-easy/#respond Tue, 14 May 2024 12:11:43 +0000 https://www.match2one.com/?p=7890 With many marketers concerned about the removal of third-party cookies, Match2One is launching the Universal Pixel, making the transition into a cookieless future seamless without sacrificing performance. Find out how in this blog post!

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]]> https://www.match2one.com/cookieless-programmatic-made-easy/feed/ 0 4 Ways You Can Prepare for Google’s 2024 cookie deprecation https://www.match2one.com/4-ways-you-can-prepare-for-cookie-deprecation/ https://www.match2one.com/4-ways-you-can-prepare-for-cookie-deprecation/#respond Thu, 25 Jan 2024 11:06:51 +0000 https://www.match2one.com/?p=7771 No year is the same in the world of digital advertising. And 2024 is no different. One of the most significant changes on the horizon is Google’s plan to deprecate third-party cookies. This shift is set to reshape how marketers target and measure their campaigns.   In this blog post, we’ll explore four key strategies […]

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]]> https://www.match2one.com/4-ways-you-can-prepare-for-cookie-deprecation/feed/ 0 What is Contextual Advertising: The Ultimate 2024 Guide https://www.match2one.com/what-is-contextual-advertising/ https://www.match2one.com/what-is-contextual-advertising/#respond Mon, 04 Sep 2023 11:02:11 +0000 https://www.match2one.com/?p=7627 In the race to find alternatives to cookie-based behavioral targeting, contextual advertising has emerged as a leading solution for marketers.  Whether new to programmatic advertising or a seasoned pro, contextual targeting is a need-to-know hot topic. Contextual advertising is booming, projected to increase from $199.8B in 2022 to $562.1B in 2023. Let’s explore contextual advertising, […]

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]]> https://www.match2one.com/what-is-contextual-advertising/feed/ 0 Programmatic amplifies and protects your eCommerce brand https://www.match2one.com/programmatic-brand-safety-ecommerce/ https://www.match2one.com/programmatic-brand-safety-ecommerce/#respond Mon, 05 Dec 2022 14:50:22 +0000 https://www.match2one.com/?p=7311 How does programmatic amplify and protect your eCommerce brand? Read this article and find out.

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]]> https://www.match2one.com/programmatic-brand-safety-ecommerce/feed/ 0 Why Programmatic Belongs in Your Ad Portfolio https://www.match2one.com/programmatic-belongs-in-your-ad-portfolio/ https://www.match2one.com/programmatic-belongs-in-your-ad-portfolio/#respond Tue, 15 Nov 2022 09:44:10 +0000 https://www.match2one.com/?p=7260 What can programmatic advertising do for your e-commerce? Read this article and find out.

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]]> https://www.match2one.com/programmatic-belongs-in-your-ad-portfolio/feed/ 0 How to Build a Perfect Online Black Week Campaign (2022) https://www.match2one.com/black-week-2022/ https://www.match2one.com/black-week-2022/#respond Mon, 03 Oct 2022 12:26:57 +0000 https://www.match2one.com/?p=7185 The increasing e-commerce trend continues in 2022, with some predicting that e-commerce might account for over $1 trillion in revenue by the end of the year. With such impressive growth, e-commerce may account for over 20% of global retail sales. Read more about how e-commerce businesses can maximize sales in this article!

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]]> https://www.match2one.com/black-week-2022/feed/ 0 How Advertisers Measure Success in Programmatic 2022 https://www.match2one.com/how-advertisers-measure-success-in-programmatic/ https://www.match2one.com/how-advertisers-measure-success-in-programmatic/#comments Wed, 13 Jul 2022 05:57:25 +0000 https://www.match2one.com/?p=7064 One of the most common methods in 2022 for measuring ad effectiveness is the "post-view conversions" metric. Find out why with this article!

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]]> https://www.match2one.com/how-advertisers-measure-success-in-programmatic/feed/ 3 WTF is Google Topics? https://www.match2one.com/what-is-google-topics/ https://www.match2one.com/what-is-google-topics/#respond Fri, 25 Feb 2022 09:50:58 +0000 https://www.match2one.com/?p=6818 Google’s targeting solution, FLoC, will be replaced by Google Topics. In this article, we'll cover the differences and what it means for advertisers.

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