Match2One Blog | Tips & Advice on Programmatic Advertising | Find inspiration https://www.match2one.com/category/ad-creativity/ Self service programmatic advertising platform, easy to use and no minimum spend Thu, 04 Jul 2024 13:19:59 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://www.match2one.com/wp-content/uploads/2019/01/M2O-Logo-favicon.png Match2One Blog | Tips & Advice on Programmatic Advertising | Find inspiration https://www.match2one.com/category/ad-creativity/ 32 32 Simplicity is key: how to craft effective ads that cuts through the noise https://www.match2one.com/how-to-craft-effective-ad-copy/ https://www.match2one.com/how-to-craft-effective-ad-copy/#respond Wed, 11 Jan 2023 09:57:41 +0000 https://www.match2one.com/?p=7330 As marketing budgets get tighter, you need to be more effective with your paid ads. Target demographics, use various media types, and follow our effective ad copy tips to maximize your marketing spend in 2023 with this article.

The post Simplicity is key: how to craft effective ads that cuts through the noise appeared first on Match2One.

]]> https://www.match2one.com/how-to-craft-effective-ad-copy/feed/ 0 How Has Digital Marketing Changed Post-COVID? https://www.match2one.com/how-to-consolidate-calibrate-and-adapt-your-marketing-to-the-new-2020/ https://www.match2one.com/how-to-consolidate-calibrate-and-adapt-your-marketing-to-the-new-2020/#comments Wed, 01 Apr 2020 08:22:20 +0000 https://m2odev.wpengine.com/?p=5361 The coronavirus has changed demand in multiple industries with impacts on all sectors. The marketing landscape is constantly changing with the increase in digital channels during the coronavirus. Nation-wide quarantine, travel restrictions, and bans on public gatherings have resulted in a completely different way of life. Almost all areas of society are impacted.  Marketers need […]

The post How Has Digital Marketing Changed Post-COVID? appeared first on Match2One.

]]> https://www.match2one.com/how-to-consolidate-calibrate-and-adapt-your-marketing-to-the-new-2020/feed/ 9 Banner Sizes: The Must-Have Banners for 2023 https://www.match2one.com/standard-banner-sizes/ https://www.match2one.com/standard-banner-sizes/#comments Wed, 05 Dec 2018 15:28:03 +0000 https://m2odev.wpengine.com/?p=1996 One of the most important things to consider when creating banners for Display Advertising is which sizes to use. The banner size can have a major effect on how ads perform – and the right choice can in fact boost your marketing results. To help you out we’ve collected data from 4.8 billion ad impressions […]

The post Banner Sizes: The Must-Have Banners for 2023 appeared first on Match2One.

]]> https://www.match2one.com/standard-banner-sizes/feed/ 107 Post Click vs Post View Conversions: Getting the Whole Picture https://www.match2one.com/post-click-vs-post-view-conversions-getting-whole-picture/ https://www.match2one.com/post-click-vs-post-view-conversions-getting-whole-picture/#comments Mon, 16 Oct 2017 08:35:02 +0000 https://m2odev.wpengine.com/?p=726 Many online advertisers today only focus on direct conversions (last click / post click). This ignores the fundamentals of advertising, and is not long or medium term thinking. Even though its understandably convenient and simple for brands to be focused on simple results (last click conversions), advertisers are limiting their access to valuable information about […]

The post Post Click vs Post View Conversions: Getting the Whole Picture appeared first on Match2One.

]]> https://www.match2one.com/post-click-vs-post-view-conversions-getting-whole-picture/feed/ 9 Top 10 Banner Sizes by Region https://www.match2one.com/top-10-banner-sizes-by-region/ https://www.match2one.com/top-10-banner-sizes-by-region/#respond Fri, 31 Mar 2017 10:51:01 +0000 https://m2odev.wpengine.com/?p=81 When you’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are. This is a critical component in running a programmatic campaign, and will determine the campaign reach, and what inventory you can access. Display-banner dimensions are controlled by pubslishers, and the inventory or ad-slots they […]

The post Top 10 Banner Sizes by Region appeared first on Match2One.

]]> https://www.match2one.com/top-10-banner-sizes-by-region/feed/ 0 Banner Design: The Ultimate Guide to Create the Perfect Display Ad https://www.match2one.com/7-steps-to-create-the-perfect-banner/ https://www.match2one.com/7-steps-to-create-the-perfect-banner/#comments Fri, 25 Nov 2016 02:45:05 +0000 https://m2odev.wpengine.com/?p=96 So, you’ve decided to run a display advertising campaign. Great! Problem is, you have no idea how to design your banner ads for the best results. This article will change that. All these banner design tips are tested by the leading advertisers in the world! In this article, we’ll look at actionable step-by-step design guidelines […]

The post Banner Design: The Ultimate Guide to Create the Perfect Display Ad appeared first on Match2One.

]]> https://www.match2one.com/7-steps-to-create-the-perfect-banner/feed/ 24